Creator guides
Make, test, and publish better YouTube covers
Make, test, and publish better YouTube covers
An inconclusive result is worth keeping. It can reveal that your options were too similar or that the sample does not justify a confident choice yet.
A cover that reads in the editor can fail next to competing videos. Use several presentation sizes to check the package before uploading.
Start with an older video that still reaches the intended audience and whose content remains accurate. The goal is to improve the way that content is presented.
CTR is the share of counted impressions that lead to views. The same video can have different rates as the distribution surface and viewers change.
Define what you want to learn before uploading variants. A thumbnail-only test answers a different question from testing title and cover together.