Creator guides
Make, test, and publish better YouTube covers
Make, test, and publish better YouTube covers

An exported caption file contains timing and markup that are useful to a player but get in the way when you read the text. Keep the timed file and make a separate plain-text copy.

The best working format and the best delivery format can differ. Choose the export based on both the picture and the upload destination.

Compress for the upload limit you need. Keep the uncompressed master so future edits do not inherit compression artifacts.

Add chapters after locking the edit. Chapters work best as a short map of what the viewer can do or learn.

A consistent metadata pack helps viewers understand the video. Start with the actual topic and result, then separate the jobs of the description, tags and hashtags.

A vertical cover can appear differently across YouTube surfaces. Compose around a safe central subject, then check the upload path on your device.